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EXPERIENCE
2025 | Growth lead @
Katalist AI
Grew ARR from $200 k → $500 k in four months, tripling top-of-funnel traffic and lifting affiliate revenue 13×. Built an influencer pipeline that drives CAC as low as $9, launched conversion-tested Webflow pages and blitz-scaled our Instagram to 1 M+ impressions.
2023 | Growth marketer @
ThinkDiffusion
First marketing hire, grew $0 → $300 k+ ARR and helped land $20 k+ Gen-AI consulting deals with McDonald’s, Toyota, the NFL & more. Pulled it off with Reddit growth hacking, intent-ranking YouTube tutorials, SEO backlinks and a LinkedIn founder-brand playbook, on a <$300/m budget.
2023 | Video producer
& strategist
Engineered video funnels for B2C & B2B companies that brought in 1-2 k qualified visitors/month and IG reels that booked 8+ sales calls/week. Repurposed 30+ podcast clips/month and produced entrepreneur event recaps that turned community moments into evergreen lead magnets.
2021 | Head of marketing @
web3 digital fashion brand
Led a lean eight-person creative crew, launching a digital fashion collectible and driving global social campaigns that led to $130k+ in sales. Grew Twitter to 12k+ active followers, Discord to 10k+ engaged members, built a KOL pipeline with 100+ (organic) promotions and launched a worldwide treasure hunt in 15+ cities.
2020 | Marketing advisor
& growth @ Web3Connected
Guided multiple early-stage Web3 projects through narrative design, community growth and token-utility launches. Cross-channel campaigns converted Discord engagement into successful NFT drops, resulting in $1.5m+ in sales.
2014 | iRok - Content Creator
Grew a lifestyle/vlog YouTube channel 0 → 4 k+ subscribers and nearly 1 M long-form views in elementary school. Learned all about content ideation, filming, editing and analytics which laid the foundations for my content marketing playbook.
